About

Hi I'm Ollie, and I like a challenge, whether that's solving a business problem, figuring out how to make a meal out of leftovers or trying to climb a colourful wall. I'm no stranger to change having worked multiple roles over the past 10 years

Recent projects and experiments

A few things I’ve worked on across marketing, AI, operations, product, customer experience and personal projects.

Marketing

Marketing projects where I worked on making activity clearer, more useful and easier to measure.

Operations

My operations experience has mainly been about understanding how decisions play out in the real world: with customers, teams, systems, suppliers, airports, stock, facilities and frontline processes. I’ve worked in environments where a small issue in one place can create a much bigger problem somewhere else.

Product

My product experience has not always had “product” in the job title, but a lot of the work has been about the same thing: understanding a problem, working out what users or customers actually need, testing what is practical, and helping turn that into something useful.

AI

My AI experience has been practical rather than theoretical. I’m interested in where AI fits into real work: how people use it, what it helps with, where it gets confusing, and how to turn it from a clever demo into something useful.

CV

A fuller version of my experience, written more like a website than a formal PDF CV.

A quick version of my experience

I’ve worked across marketing, product, operations, commercial and AI adoption, mostly in roles where the job is to take something messy and make it clearer.

That has meant building B2B marketing plans, improving customer experience reporting, supporting operational planning, helping people adopt AI tools, reviewing product ranges, clearing old stock, and working between teams who do not always speak the same language.

A lot of how I work also comes from earlier experience: refereeing football matches, running a university boxing club, working in customer service, and learning how to deal with people properly.

The common thread is taking practical problems and turning them into something easier to act on: a plan, a decision, a process, a project, a test, or just a clearer way forward.

What I bring

Marketing that connects to the business

I’ve worked on B2B marketing, campaign planning, events, newsletters, website content and product marketing. I’m interested in marketing that does a job, not just activity for the sake of activity.

Commercial thinking without pretending to be a finance robot

I like understanding what is actually worth doing: what is selling, what is stuck, what needs fixing, and where time or money is being wasted.

Product and customer thinking

A lot of my work has sat around the same question: does this actually work for the person using it? That has applied to PPE ranges, airline customer journeys, internal tools and my own AI product builds.

AI adoption that is practical, not hype

I’ve worked on internal AI tools and adoption, including training, workshops, user feedback and helping people understand how tools fit into their day-to-day work.

Cross-functional delivery

Most of my experience has involved working between teams: marketing, sales, suppliers, developers, operations, customer teams, warehouse, airports, leadership and frontline users.

Experience

Assistant Category Manager, PPE

Cromwell | Oct 2025 to Apr 2026

I worked across a large PPE portfolio, supporting product range reviews, supplier conversations, product development, marketing support and stock management.

A big part of the role was making the range more commercially useful: which products were working, which were not, what customers needed, and where stock or supplier decisions were quietly creating problems.

Things I worked on:

  • Reviewed own-brand and branded PPE ranges, looking at performance, customer fit, competitor gaps and replacement opportunities.
  • Supported supplier discussions around cost, quality, delivery and commercial value.
  • Helped develop own-brand PPE products from sample stage through review and order.
  • Worked with sales and marketing to decide which products needed better support, clearer messaging or more visibility.
  • Used data to understand ageing stock, commercial risk and product saleability.
  • Helped analyse and clear ageing stock, supporting a wider stock reduction project worth around £300k, including around £100k needing recertification, disposal or write-off.
  • Supported product launch activity, including sales enablement, product guidance and marketing input.

Marketing Executive, B2B

easyJet | Apr 2025 to Oct 2025

I worked in easyJet’s business travel team, which meant marketing to travel managers and corporate decision-makers rather than the usual leisure audience.

The main challenge was that B2B marketing activity existed, but it needed clearer measurement, stronger funnel thinking and a better link to business development.

Things I worked on:

  • Helped shape a more structured B2B marketing plan across awareness, consideration and lead generation.
  • Supported KPI thinking across campaigns, events, newsletters, paid media and content.
  • Worked on business travel messaging for an audience that needed value, trust, network strength and ease.
  • Helped connect marketing activity to business development priorities, rather than treating marketing as just brand awareness.
  • Supported campaign tracking, including a Telegraph trial that did not perform, which was useful because it showed what not to keep spending on.
  • Supported a business travel event activation with a simple competitive game that generated 20 new leads and improved stand engagement.
  • Used AI tools to support market and competitor research for stakeholder updates.

Junior Business Change Manager / Innovation

easyJet | Oct 2024 to Mar 2025

I worked across business change, Agile delivery and internal AI adoption. This included Jira improvements, system rollout support, project tracking, testing, internal communications and AI workshops.

This role helped me understand that tools only matter if people actually use them.

Things I worked on:

  • Supported Jira clean-up work to make project delivery easier and reduce future bottlenecks.
  • Shadowed business analysis and project management work across internal tools and operational systems.
  • Supported process mapping, testing, progress tracking and stakeholder updates.
  • Worked in Agile delivery environments, supporting sprint tracking and developer coordination.
  • Helped roll out internal AI tools, including policy search, document comparison, Excel analysis and a ChatGPT-style assistant.
  • Worked with developers, internal comms and business users to make AI tools easier to understand.
  • Reworked passive training into interactive sessions using Slido quizzes, live examples and real user questions.
  • Supported AI showcase sessions, graduate workshops and manager-led adoption materials.

Operations Executive

easyJet | Apr 2024 to Sep 2024

I worked in operations strategy and planning, where the job was often to understand how one decision could affect flights, airports, crew, customers, call centres, commercial teams and PR risk.

This was a good lesson in how connected businesses really are.

Things I worked on:

  • Supported operational planning for the Paris Olympics and Paralympics.
  • Helped coordinate actions across crew planning, airports, routes, commercial, customer and call centre teams.
  • Supported planning around airspace restrictions, cancellations, customer policy and accessibility requirements.
  • Worked on future fleet growth impact, including risks around aircraft, training, airports and operational capacity.
  • Presented fleet growth impact work to senior leadership.
  • Supported a dry lease project, helping align teams around aircraft transition timelines.
  • Helped create a graduate buddy system to make onboarding easier for new graduates.

Product Owner / Customer Experience

easyJet | Sep 2023 to Mar 2024

I worked in customer and in-flight experience, using feedback and reporting to understand what was actually happening across the customer journey.

The work was about turning feedback into something useful: not just collecting comments, but finding patterns and helping teams act on them.

Things I worked on:

  • Supported customer satisfaction reporting and monthly insight.
  • Helped launch an internal Mystery Shopper approach using staff feedback from real travel journeys.
  • Built survey questions, supported comms, cleaned data and worked with analysts to check findings.
  • Helped identify practical customer experience issues, including cleanliness, greetings, baggage access and onboard service.
  • Supported work that contributed to a reported 2-point CSAT uplift.
  • Worked on customer journey ideas linked to seat map and personalisation opportunities.

Marketing Executive / Marketing Assistant

Silicon Sensing | Sep 2021 to Sep 2022

I worked across social media, website updates, events, campaigns and technical product marketing.

Because the products were technical, the challenge was making the content clearer and more interesting without losing accuracy.

Things I worked on:

  • Managed social media, content, website updates and campaign support.
  • Worked with sales and technical teams to turn product information into clearer marketing messages.
  • Supported events, including planning, materials and coordination.
  • Helped with website development work, including supplier comparison, copywriting and improving content control.
  • Used tools like Google Analytics and Hotjar to understand how people moved through the site.
  • Helped make technical product content more useful for the people actually reading it.

Earlier leadership & frontline experience

Chair and Treasurer, University of Plymouth Boxing Club

Commercial

My commercial experience has mostly come from working close to the details: stock, suppliers, pricing, product ranges, marketing spend, customer demand and operational trade-offs. I’m interested in the point where a good idea has to make financial sense.